With 1000s of members across Wisconsin, and additional Midwest reach with our annual events, WRA helps you connect with Wisconsin foodservice buyers.

Promote your business and build brand exposure within WRA’s print or digital spaces. You’ll get noticed by top leaders in food, beverage and hospitality!

Customized packages are available for print advertising, content marketing and email outreach.

Marketing Planner


Ryan Pettersen

Print Advertising:

Ryan Pettersen | Advertising Director, Supplier Services Specialist


Dawn Faris

Digital Opportunities:

Dawn Faris | Vice President, Exposition & Business Development



Gets in front of key decision makers in Wisconsin.

  • Owners/Restaurateurs
  • Food and beverage directors
  • Executives in foodservice
  • General managers (GMs)
  • Front-of-house managers
  • Chefs and decision-making back of house staff
  • Hospitality leaders

Broad Distribution

Hit all segments of the foodservice industry.  

  • Restaurants
  • Bars/Taverns/Lounges
  • Hotels/Motels/Resorts
  • Institutional Cafeterias
  • Off-Premise/Caterers
  • Sporting Venues/Clubs
  • Niche: Bakery, Coffee, etc.


WR Covers

Print Publication

Wisconsin Restaurateur (WR) Magazine

Wisconsin Restaurateur (WR) is a high-quality magazine serving food and beverage professionals throughout Wisconsin. With an exclusive focus on foodservice, WR offers an excellent mix of industry news and features, pointing out trends headed toward our region and getting the word out on those that start here.

WR's big Winter/Spring issue is mailed to over 12,000 locations. Additionally, it is distributed at the Midwest Foodservice Expo and other events throughout the year. The Summer/Fall issue reaches nearly 3,500 WRA members and additional subscribers.

WR is also distributed digitally. When each new issue is published, WRA members and subscribers are emailed a link to the issue and current advertisers are highlighted in the text of the email. Digital issues always include links to advertiser's websites from their ads. The Winter/Spring issue is also available year-round on the WRA website.

Frequency discounts are available. Rates as low as $2,200 are available for a full year of half-page advertising.

WR Media Kit



Deliver your custom message to the WRA membership! Our well-maintained list of approximately 1,900+ restaurant professionals that own or operate over 7,000 foodservice businesses will receive your customized email.

This exclusive opportunity is only available 26 times per year on a first come, first served basis.

Rate: $950
WRA supplier members: $750 special offer
Package includes custom subject line, HTML creative supplied by the advertiser and 2 tests before sending.

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Build visibility prior to the Midwest Foodservice Expo, the state's largest business and networking event for the food, beverage and hospitality industry. 

Reach out to approximately 7,500+ foodservice pros with a customized message, before or after the show, to promote special offers or Incentives, showcase new products or services and drive traffic your way.

Rate: $950
This exclusive opportunity is only available to exhibitors of the Midwest Foodservice Expo between February 1 and March 31 on a first come, first served basis. Package includes custom subject line, HTML creative supplied by the advertiser and 2 tests before sending. 

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WRA News Ads

Email Marketing

ENewsletter Advertising

WRA sends out monthly e-newsletters to its membership, providing late-breaking industry news and timely information on restaurant operations to help readers effectively run their foodservice businesses. The newsletter is a key member benefit that restaurateurs reference often. The publication has an average of 13.4% unique forwards.

Sent to 2,400+ WRA restaurateur and supplier members, opportunities for exposure range from banner ads to editorial space, with rates starting at $165 per month.

Marketing Planner






Food and beverage professionals want to connect with suppliers that help them succeed.

Demonstrate your expertise and ability to be a great supplier partner by authoring content for topic-based e-newsletters. You’ll provide valuable information and learning points on areas that matter most to F&B operators: food trends, workforce engagement, restaurant marketing, tech advances and bar trends. If you have another newsletter topic idea to help build stronger businesses, please contact us!

Audience: Approximately 7,500 unique email addresses, including WRA members and recent attendees of the Midwest Foodservice Expo Frequency: Four issues/year plus bonus archival on for a year Rate: $7,500 annually (can be paid quarterly)

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Help Wanted Sign



Labor and employment issues are the industry’s biggest industry pain point right now. Operators are seeking direction, training and solutions to help them develop productive team environments in both front- and back-of-house. 

WRA’s Workforce Resources provides links to job boards, tips on alternative hiring programs, articles on workforce topics, training videos, suggestions on how to retain key employees and partner blogs. Demonstrate your expertise to the restaurant and hospitality community by providing content and being seen as a thought leader on this critical topic. Sponsorship includes:

  • A close partnership in developing the content for this Portal 
  • Article inclusion in six annual enewsletters
  • Work with our social media strategist to highlight your workforce solutions
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